MPC-004-03-01 Introduction To Attitude And Stereotypes

1.2 Nature of Attitudes
1.2.1 Characteristics of Attitudes
1.2.2 Attitude and Beliefs
1.3 Theories of Attitude Organisation
1.3.1 Heider’s Balance Theory
1.3.2 Katz’s Functional Theory
1.3.3 Kelman’s Three Process Theory
1.4 Stereotypes
1.4.1 Characteristics of Stereotypes
1.4.2 Development and Maintenance of Stereotypes
1.4.3 Stereotype and Social Life
1.4.4 Difference between Stereotype and Prejudice

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