Consumer Buying Behavior, Buying Decision Process, Buying Role, Buying Behavior, Types of Buying Situation, Decision Making process,

•Complex buying behavior

•Dissonance-reducing buyer behavior

•Variety-seeking buying behavior

•Habitual buying behavior

•Problem Recognition

•Information Search

•Evaluation of Alternatives

•Purchase Decision

•Post Purchase Behavior

?cultural,

? social,

? personal, and

? psychological factors

Model of Consumer Behavior, Motivation, Perception, Learning, Beliefs and Attitudes, Model of Consumer Behavior, ,