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Chapter 3 Research Design
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3.1 Introduction
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80
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3.2 A Statement of the Problem
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81
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3.3 Objectives of the Study
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82
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3.4 Hypothesis of the Study
|
82
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3.4.1 Hypothesis related to KAP study
|
83
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3.4.1.1 Hypothesis related to KAP of Parents
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83
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3.4.1.2 Hypothesis related to KAP of Kidswear Brands
|
84
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3.4.1.3 Hypothesis related to KAP of Kidswear Designer
|
84
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3.4.1.4 Hypothesis related to KAP of Kidswear Manufacturers
|
85
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3.4.1.5 Hypothesis related to KAP of Kidswear Retailers
|
85
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3.4.2 Hypothesis related to Parent’s Demographic
|
86
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3.4.2.1 Awareness of Kidswear Safety Regulations Vs Demographic Variables
|
87
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3.4.2.2 Safety as a Factor of Kidswear Vs Demographic Variables
|
87
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3.4.2.3 Willingness of Indian Parents to Pay Extra Vs Demographic Variables
|
88
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3.4.2.4 Willingness to be Loyal to Brand for Safe Garment Vs Demographic Variables
|
88
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3.4.2.5 KAP Scores of Parents Vs Demographic Variables
|
89
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3.4.3 Hypothesis related to Educating Parents and its effect on Sales
|
90
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3.4.3.1 Hypothesis to test Opinion of Designers and Brands on Educating Parents
|
90
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3.4.3.2 Hypothesis to test Willingness of Retailers to get trained on Kidswear Safety
|
91
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3.4.3.3 Hypothesis to test Opinion of Types of Retailers on Educating Parents
|
91
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3.4.4 Hypothesis to test Opinion on whether Indian kidswear are Safe or not
|
91
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3.4.5 Hypothesis to test Opinion on Look of Kidswear after Safety Norms
|
92
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3.4.6 Hypothesis to test whether entry of International Kidswear Brands in India will push Indian Kidswear Brands to follow Safety Regulations
|
92
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3.5 Conceptual Framework
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93
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3.6 Research Methodology
|
94
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3.7 Instruments for Data Collection
|
94
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3.7.1 Primary Data
|
95
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3.7.1.1 Questionnaire
|
95
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3.7.1.2 Telephone, Mobile Phone
|
97
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3.7.1.3 e-mail
|
97
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3.7.1.4 Interview Technique
|
97
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3.7.2 Secondary Data
|
97
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3.8 Pilot Study
|
98
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3.9 Sample Selection and Data Collection
|
98
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3.9.1 Parents
|
98
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3.9.2 Expectants Parents
|
100
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3.9.3 Brands
|
101
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3.9.4 Designers
|
102
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3.9.5 Manufacturers
|
103
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3.9.6 Retailers
|
103
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3.10 Ethical considerations in the Research
|
104
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3.10.1 Voluntary Participation
|
104
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3.10.2 Anonymity and Confidentiality
|
104
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3.10.3 Deception
|
105
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3.10.4 Data Analysis
|
105
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3.11 Statistical Analysis
|
105
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3.11.1 Simple Percentage Analysis
|
106
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3.11.2 Chi-square Test
|
106
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3.11.3 Multiple Regression
|
106
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3.11.4 t-Test
|
107
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3.11.5 ANOVA
|
107
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3.11.6 Correlations (KAP Study)
|
107
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3.11.7 KAP Study
|
108
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3.11.7.1 Parents (KAP)
|
108
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3.11.7.2 Brands (KAP)
|
110
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3.11.7.3 Designers (KAP)
|
112
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3.11.7.4 Manufacturers (KAP)
|
114
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3.11.7.5 Retailers (KAP)
|
115
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|
3.12 Data Coding Scheme for the Parents Questionnaire
|
116
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|
3.13 Reliability
|
119
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|
3.13.1 Cronbach’s Alpha
|
119
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|
3.13.2 Test-Retest
|
121
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|
3.14 Validity
|
122
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|
3.14.1 Face Validity
|
122
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|
3.14.2 Content Validity
|
123
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3.14.3 Construct Validity
|
123
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3.15 Chapter Conclusion
|
123
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