Retail Pricing Strategies, Pricing Strategies, Considerations in Setting Retail Prices, Setting Retail Prices, Markdowns, Liquidating, Pricing Techniques, Variable Pricing, Leader Pricing, Price Lining, Odd Pricing, Using the Internet, Legal & Ethical Issues in Pricing,  Predatory Pricing, Resale Price Maintenance, Horizontal Price Fixing, Bait-and-Switch Tactics, Scanned versus Posted Prices, Deceptive Reference Prices