Customer Relationship management, What is Loyalty?, 

•CRM Process

•Collecting Customer Data

•Customer Database

•Identifying Information

•Privacy and CRM Programs

•Analyzing Customer Data and Identifying Target Customer

Retail Analytics

Identifying the Best Customers

Customer Pyramid

RFM Analysis

•Developing CRM Program

•Retain best customers

•Convert good customers into high-LTV

•Get rid of unprofitable customers

•Implementing CRM Programs