Market Research, Data Produced By Research, •Qualitative Research, •Quantitative Research, When to Conduct market research, Characteristics of Research, Marketing Research Process, Data Collection, Secondary data, Primary data, Online Marketing Research, Sampling Method, 

•Exploratory Approach

•Descriptive Approach

•Causal Approach

?Telephone interview / survey

? Personal interview

? Mail questionnaires

? Online marketing research

?Multiple Choice Questions  

? Dichotomous questions

? Likert Scale

? Semantic Scale

Research Purpose, Data Analysis,