Apparel Exports - Cultural Ties, What is Culture?, Cultural Risk
• Business mistakes
• Poor customer relations
• Wasted negotiations
Charac teristics of culture
• Culture is learned
• It is common to members of a certain group
• Culture determines the behaviour
of group members
• Culture (customs, values, habits) makes life more
effective
• An individual doesn’t have culture but has a personality
Basic components of culture:
• Body Language
• P unctuality
• Greeting
• Title
• Gifts
• Business Cards
• Negotiations

Managing Cultural Differences,